For anyone who is unfamiliar with Mark W. Schaefer’s book Known, I will provide a brief summary before I share my personal thoughts and reactions. Essentially, Known is a handbook for building and developing your personal brand in the digital age. Schaefer begins by establishing the importance of personal branding and shares his own personal… Read more: <strong>Book Review of Mark W. Schaefer’s “Known”</strong>

Okay, so you’ve read my previous post or you’ve done your own research and are on board to ditch the single-use Starbucks cups. For all of us who have grown reliant on our regular Starbucks outings this may initially seem daunting but the good news is that you have quite a few options!  Two Things… Read more: <strong>Elevating Your at Home Coffee Making Experience</strong>

It’s 6 pm on a Wednesday during finals week and I find myself taking a well-deserved study break by walking to my nearest Starbucks to treat myself to a well-deserved iced coffee. What could be more motivating than a justified six-dollar cup of coffee, right?? Yet if this cup of coffee is so well-deserved and… Read more: <strong>To Drink or Not to Drink: Responding to Starbucks’ 2021 Global Environmental and Social Impact Report</strong>